eri utsugi 'merci beaucoup'

I am dedicating these two weeks to JAPAN! today i want to introduce a designer i really like, ERI UTSUGI. she used to the creative director for 'frapbois' (another japanese brand, getting very popular here in HK), but she left last year to start up her own line. and therefore, 'mercibeaucoup' (means thank you very much in french) is borned. but her shop will only be ready in august in tokyo, so i wont get to see her clothes this trip. her philosophy on clothes are about creating happy, fun clothes. i think she is still doing this in her own line. it really reflects in her clothes, very quirky very fun. every picture i see her, she is always smiling. last year when i went to frapbois here in HK to buy something, the salesgirl told me Eri came down to the store during her HK trip and she is by nature a very happy person. she looks really young but guess what she is already a mother of 2. cool! so here are photos of her latest collection, from So-en. and also, midnight blue is the colour to watch out for. it is the first tinge of the autumn trend....




this is eri utsugi.